Recently I’ve really been taken by one of Apple’s viral videos — and not just because I love all things Apple. In just three minutes, “Apple at Work — The Underdogs”…
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We regularly talk about brand standards here in the Something to Say space (see The Elements of Style and Respect the Logo, just to name a couple). These guidelines are…
Last month we talked about the vocabulary of color, and how colors interact with each other. Let’s take a look at some strategic color considerations. Avoid “color clichés” Using color to…
Choosing colors for a brand may seem like an easy task. “Oh, let’s make the logo red and yellow.” In reality, there’s a lot more at stake than meets the…
Back in February I introduced the concept of “design energy.” We talked about how a skilled designer can make use of different kinds of “energy,” from creating a sense of…
Back in January, we talked about how brand standards can make your logo and other elements more meaningful to your target audience. While all of your brand elements deserve this…
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