Something to Saysuggestions, observations, and musings about visual communication

Brand Sentinel
Something to SayUncategorized
November 27, 2018

Brand Sentinel: The Case of the Curious George

Klocke Design returns to Vendopolis for another exciting adventure of the Brand Sentinel, in… We find our hero making an emergency run to the Vendopolis Walmart… The Brand Sentinel grumbled…
Read More
Three is a magic number
Something to SayUncategorized
November 6, 2018

Three Is a Magic Number

  Several months ago, I was half-listening to NPR when I heard:My ears perked up.I grew up on Saturday morning cartoons, and — of course — Schoolhouse Rock.Bob Dorough, a…
Read More
Nest Thermostat
Something to Say
September 20, 2018

Nesting Instincts

I’ve been intrigued by the Nest thermostat for several years. From the photos and store promotions I’ve seen, it looks like a beautifully simple device with elegant design. So when…
Read More
iPad Pro
Something to Say
August 15, 2018

Seeing in New Ways

I recently got a new iPad Pro with an Apple Pencil. The possibilities this new tool offers are exciting, and I was eager to learn how it works. About the…
Read More
Brand Sentinel
Something to Say
April 19, 2018

Brand Sentinel: The Case of the Salacious Spinner

Klocke Design returns to Vendopolis for another exciting adventure of the Brand Sentinel, in… Night in Vendopolis. The sun may have set, but the brands of the city light up…
Read More
Lessons from visiting the Peggy Guggenheim Collection in Venice
Something to Say
January 18, 2018

Memories of Italy—Peggy’s House

Back in May, my partner Tom and I traveled to Italy. It was the first trip outside of North America for either of us. It was a fantastic vacation, but…
Read More
Office desk
Something to Say
November 16, 2017

My Favorite Office Product

Great design often appears in unexpected places. Like office supplies. (No, really.) And when it comes to functional beauty, there’s one that stands head and shoulders above the rest. Can…
Read More
Brand Sentinel
Something to Say
August 24, 2017

Brand Sentinel: The Case of the Orange Ordeal

Klocke Design returns to Vendopolis for another exciting adventure of the Brand Sentinel, in… Fresh from his encounters with The Hack, we find our hero continuing the struggle that strikes…
Read More
Brand Sentinel
Something to Say
March 23, 2017

Brand Sentinel: The Case of the Retail Rogue

Klocke Design returns to Vendopolis for another exciting adventure of the Brand Sentinel, in… We find our hero wandering aimlessly through the women’s department of an anchor store at Vendopolis…
Read More
Something to Say
February 16, 2017

Design Energy

Cozy Columbus, Indiana, located about 45 miles south of Indianapolis, may seem like an unlikely place for an architectural mecca. But the ambitions of J. Irwin Miller, president of Cummins…
Read More
Something to Say
January 26, 2017

The Elements of Style

Have you heard about these things called Brand Standards Guides (or Identity Guidelines, or Style Guides)? Designers love them, of course, because they go deep into all sorts of arcane-sounding…
Read More
Brand Sentinel
Something to Say
November 17, 2016

Brand Sentinel: The Case of the Mismatched Model

Klocke Design returns to Vendopolis for another exciting adventure of the Brand Sentinel, in…   We find our hero waiting in the food court of the Bargainville Outlet Mall, seated…
Read More
car design, visual communication, are cars getting angry
Something to Say
October 27, 2016

Angry Cars

Last year I was talking to a friend who had just purchased a new Prius — her second one. I asked her how she liked it. “It’s fine. It just…
Read More
Something to Say
September 21, 2016

Art Worth Waiting For

I recently fell in love with an artist without ever seeing her work. While listening to NPR on a Saturday morning back in early July, I heard Scott Simon say,…
Read More
Something to Say
August 18, 2016

Too Small For Good Design? Check Under The Hood.

Many people believe that great design is a luxury only big organizations get to enjoy. Sure, Apple, Procter & Gamble, and that mustachioed baseball team downtown are big enough to…
Read More
Contrast in Design. Using Contrast to direct your audience.
Something to Say
July 21, 2016

Made You Look: The Power of Contrast

Attracting a viewer’s attention to the right place is one of the most important jobs of visual communication. To do this right, it’s important to understand the role of contrast,…
Read More
Brand Sentinel
Something to Say
June 23, 2016

Brand Sentinel: The Case of the Confusing Commode

Klocke Design returns to Vendopolis for another exciting adventure of the Brand Sentinel, in… We find our hero slumped on a stool at the end of a bar in a…
Read More
Something to Say
May 17, 2016

Limited Creativity: Part 2

In March, I talked about how limits are far more likely to inspire amazing work than “complete creative freedom.” Today we’ll take this idea one step further by exploring how you…
Read More
Something to Say
April 21, 2016

A Fool’s Paradise

It was a typical morning. I was clearing the junk from my email, when a subject line caught my eye: Now, I will sometimes click on a Redbox email just…
Read More
Something to Say
March 16, 2016

Limited Creativity

Many people believe the secret to unlocking amazing creativity is to remove all restrictions. The ideal of “complete creative freedom” is seen as the chance to let all our pent-up…
Read More
Something to Say
February 3, 2016

Keeping Your Balance

As human beings, we love balance. It looks “right,” it feels harmonious, and it makes us comfortable. Too often in design, however, we confuse balance with symmetry. Unfortunately strict symmetry…
Read More