In a previous blog I talked about the power of contrast in color and light, plus a few thoughts about scale. Today we’ll talk a little more about scale, and…
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You’ve met with the designer and given your instructions. He smiles, shakes your hand, then goes away to his lonely artist’s garret to create your next visual masterpiece… But what…
Good design doesn’t have to break the bank. But whether you’re budgeting a little or a lot, there are proven ways to get the most from your investment. Here’s a…
Sometimes two ideas combine to create a compelling new concept. “Your chocolate is in my peanut butter!” “Your peanut butter is in my chocolate!” While I won’t claim this post…
Recently I’ve really been taken by one of Apple’s viral videos — and not just because I love all things Apple. In just three minutes, “Apple at Work — The Underdogs”…
We regularly talk about brand standards here in the Something to Say space (see The Elements of Style and Respect the Logo, just to name a couple). These guidelines are…
Last month we talked about the vocabulary of color, and how colors interact with each other. Let’s take a look at some strategic color considerations. Avoid “color clichés” Using color to…
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