Good design doesn’t have to break the bank. But whether you’re budgeting a little or a lot, there are proven ways to get the most from your investment. Here’s a…
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Sometimes two ideas combine to create a compelling new concept. “Your chocolate is in my peanut butter!” “Your peanut butter is in my chocolate!” While I won’t claim this post…
Recently I’ve really been taken by one of Apple’s viral videos — and not just because I love all things Apple. In just three minutes, “Apple at Work — The Underdogs”…
We regularly talk about brand standards here in the Something to Say space (see The Elements of Style and Respect the Logo, just to name a couple). These guidelines are…
Several months ago, I was half-listening to NPR when I heard:My ears perked up.I grew up on Saturday morning cartoons, and — of course — Schoolhouse Rock.Bob Dorough, a…
Choosing colors for a brand may seem like an easy task. “Oh, let’s make the logo red and yellow.” In reality, there’s a lot more at stake than meets the…
Back in February I introduced the concept of “design energy.” We talked about how a skilled designer can make use of different kinds of “energy,” from creating a sense of…
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