Recently I’ve really been taken by one of Apple’s viral videos — and not just because I love all things Apple. In just three minutes, “Apple at Work — The Underdogs”…
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We regularly talk about brand standards here in the Something to Say space (see The Elements of Style and Respect the Logo, just to name a couple). These guidelines are…
Several months ago, I was half-listening to NPR when I heard:My ears perked up.I grew up on Saturday morning cartoons, and — of course — Schoolhouse Rock.Bob Dorough, a…
Last month we talked about the vocabulary of color, and how colors interact with each other. Let’s take a look at some strategic color considerations. Avoid “color clichés” Using color to…
Choosing colors for a brand may seem like an easy task. “Oh, let’s make the logo red and yellow.” In reality, there’s a lot more at stake than meets the…
Attracting a viewer’s attention to the right place is one of the most important jobs of visual communication. To do this right, it’s important to understand the role of contrast,…
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