Klocke Design returns to Vendopolis for another exciting adventure of the Brand Sentinel, in… Fresh from his encounters with The Hack, we find our hero continuing the struggle that strikes…
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Back in January, we talked about how brand standards can make your logo and other elements more meaningful to your target audience. While all of your brand elements deserve this…
Klocke Design returns to Vendopolis for another exciting adventure of the Brand Sentinel, in… We find our hero wandering aimlessly through the women’s department of an anchor store at Vendopolis…
Have you heard about these things called Brand Standards Guides (or Identity Guidelines, or Style Guides)? Designers love them, of course, because they go deep into all sorts of arcane-sounding…
Klocke Design returns to Vendopolis for another exciting adventure of the Brand Sentinel, in… We find our hero waiting in the food court of the Bargainville Outlet Mall, seated…
Many people believe that great design is a luxury only big organizations get to enjoy. Sure, Apple, Procter & Gamble, and that mustachioed baseball team downtown are big enough to…
Klocke Design returns to Vendopolis for another exciting adventure of the Brand Sentinel, in… We find our hero slumped on a stool at the end of a bar in a…
In March, I talked about how limits are far more likely to inspire amazing work than “complete creative freedom.” Today we’ll take this idea one step further by exploring how you…
It was a typical morning. I was clearing the junk from my email, when a subject line caught my eye: Now, I will sometimes click on a Redbox email just…
Many people believe the secret to unlocking amazing creativity is to remove all restrictions. The ideal of “complete creative freedom” is seen as the chance to let all our pent-up…
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