Last month we talked about the vocabulary of color, and how colors interact with each other. Let’s take a look at some strategic color considerations. Avoid “color clichés” Using color to…
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Choosing colors for a brand may seem like an easy task. “Oh, let’s make the logo red and yellow.” In reality, there’s a lot more at stake than meets the…
Back in February I introduced the concept of “design energy.” We talked about how a skilled designer can make use of different kinds of “energy,” from creating a sense of…
Back in January, we talked about how brand standards can make your logo and other elements more meaningful to your target audience. While all of your brand elements deserve this…
Have you heard about these things called Brand Standards Guides (or Identity Guidelines, or Style Guides)? Designers love them, of course, because they go deep into all sorts of arcane-sounding…
Last year I was talking to a friend who had just purchased a new Prius — her second one. I asked her how she liked it. “It’s fine. It just…
I recently fell in love with an artist without ever seeing her work. While listening to NPR on a Saturday morning back in early July, I heard Scott Simon say,…
Many people believe that great design is a luxury only big organizations get to enjoy. Sure, Apple, Procter & Gamble, and that mustachioed baseball team downtown are big enough to…
Attracting a viewer’s attention to the right place is one of the most important jobs of visual communication. To do this right, it’s important to understand the role of contrast,…
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