The Kreller Group conducts international due diligence investigations for Fortune 100 and 500 corporations in the U.S. and abroad. There are two affiliated companies, Kreller Credit and Kreller Consulting. Prior to my engagement with the Kreller Group, marketing materials — prepared by individuals throughout the company — lacked consistency. There were several versions of the various company logos, some of which were distorted. Working with their new Vice President of Marketing, we first standardized the logos, then set up a template for their marketing documents. Over time, we developed a consistent visual identity that was applied to folders, stationery and business cards. Working with AI Software, we applied the identity to their websites and other interactive tools.

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