Ronald McDonald House in Cincinnati (RMHC) wanted to develop a series of brochures to present giving opportunities to larger potential donors. They created a giving level — Heroes of the House — for especially large donations. For this level, we designed a flyer using metallic silver and limited color to give it a more sophisticated look. To accompany this flyer (and other flyers used by RMHC) we also created folded brochures for their Adopt-a-Family and Adopt-a-Room programs. These are shorter than the 8.5 x 11 flyers, and can fit in a pocket folder in front of the one-sheets.
Branding elements (font, image treatment and colors) are consistent with other RMHC marketing communication.
For more information on Ronald McDonald House Cincinnati, visit rmhcincinnati.org.