In a previous blog I talked about the power of contrast in color and light, plus a few thoughts about scale. Today we’ll talk a little more about scale, and…
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Last month we talked about the vocabulary of color, and how colors interact with each other. Let’s take a look at some strategic color considerations. Avoid “color clichés” Using color to…
Choosing colors for a brand may seem like an easy task. “Oh, let’s make the logo red and yellow.” In reality, there’s a lot more at stake than meets the…
I recently fell in love with an artist without ever seeing her work. While listening to NPR on a Saturday morning back in early July, I heard Scott Simon say,…
Attracting a viewer’s attention to the right place is one of the most important jobs of visual communication. To do this right, it’s important to understand the role of contrast,…
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