Good design doesn’t have to break the bank. But whether you’re budgeting a little or a lot, there are proven ways to get the most from your investment. Here’s a…
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Sometimes two ideas combine to create a compelling new concept. “Your chocolate is in my peanut butter!” “Your peanut butter is in my chocolate!” While I won’t claim this post…
Recently I’ve really been taken by one of Apple’s viral videos — and not just because I love all things Apple. In just three minutes, “Apple at Work — The Underdogs”…
We regularly talk about brand standards here in the Something to Say space (see The Elements of Style and Respect the Logo, just to name a couple). These guidelines are…
My partner Tom and I recently had an amazing experience at a local restaurant. Although our server was only 19 years old, she had already learned how to provide superior…
Klocke Design returns to Vendopolis for another exciting adventure of the Brand Sentinel, in… We find our hero making an emergency run to the Vendopolis Walmart… The Brand Sentinel grumbled…
I’ve been intrigued by the Nest thermostat for several years. From the photos and store promotions I’ve seen, it looks like a beautifully simple device with elegant design. So when…
Klocke Design returns to Vendopolis for another exciting adventure of the Brand Sentinel, in… Night in Vendopolis. The sun may have set, but the brands of the city light up…
Last month we talked about the vocabulary of color, and how colors interact with each other. Let’s take a look at some strategic color considerations. Avoid “color clichés” Using color to…
Choosing colors for a brand may seem like an easy task. “Oh, let’s make the logo red and yellow.” In reality, there’s a lot more at stake than meets the…
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