In 2018, Ronald McDonald House in Greater Cincinnati launched the largest fund-raising campaign in their history to expand the House, more than doubling their capacity to welcome and care for families whose children are receiving medical treatment in Cincinnati. With this expansion, Cincinnati has the largest Ronald McDonald House in the world.
Ronald McDonald House in Greater Cincinnati has been a client of mine for many years, and I was very excited to take on the challenge of developing a unique identity for the campaign, capturing the spirit and energy of the work that happens here in Cincinnati, yet still consistent with the existing brand standards set by the global Ronald McDonald House Charities (RMHC) organization.
The campaign identity developed as additional materials were produced including a campaign brochure, a one-page flyer, a fact sheet, a mailing that included a two-sided poster and response card, materials for the ground-breaking event, and naming opportunities.
