Pathway for Patient Health was a new enterprise with a mission to contribute to better patient health outcomes globally by leading innovation and inspiring collaboration among academia, health care professionals, industry and regulators to address key issues and opportunities. They provide the spark for innovation thinking, yielding meaningful best practices for the health care industry.
In developing the identity, we focused on portraying an organization that is proactive and welcoming — committed to building productive relationships, and characterized by critical thinking, articulate expression, and attention to ethical issues and values.
