All Posts By

Doug Klocke

Brand Sentinel
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August 24, 2017

Brand Sentinel: The Case of the Orange Ordeal

Klocke Design returns to Vendopolis for another exciting adventure of the Brand Sentinel, in… Fresh from his encounters with The Hack, we find our hero continuing the struggle that strikes…
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Brand Sentinel
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March 23, 2017

Brand Sentinel: The Case of the Retail Rogue

Klocke Design returns to Vendopolis for another exciting adventure of the Brand Sentinel, in… We find our hero wandering aimlessly through the women’s department of an anchor store at Vendopolis…
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February 16, 2017

Design Energy

Cozy Columbus, Indiana, located about 45 miles south of Indianapolis, may seem like an unlikely place for an architectural mecca. But the ambitions of J. Irwin Miller, president of Cummins…
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January 26, 2017

The Elements of Style

Have you heard about these things called Brand Standards Guides (or Identity Guidelines, or Style Guides)? Designers love them, of course, because they go deep into all sorts of arcane-sounding…
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Brand Sentinel
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November 17, 2016

Brand Sentinel: The Case of the Mismatched Model

Klocke Design returns to Vendopolis for another exciting adventure of the Brand Sentinel, in…   We find our hero waiting in the food court of the Bargainville Outlet Mall, seated…
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car design, visual communication, are cars getting angry
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October 27, 2016

Angry Cars

Last year I was talking to a friend who had just purchased a new Prius — her second one. I asked her how she liked it. “It’s fine. It just…
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September 21, 2016

Art Worth Waiting For

I recently fell in love with an artist without ever seeing her work. While listening to NPR on a Saturday morning back in early July, I heard Scott Simon say,…
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August 18, 2016

Too Small For Good Design? Check Under The Hood.

Many people believe that great design is a luxury only big organizations get to enjoy. Sure, Apple, Procter & Gamble, and that mustachioed baseball team downtown are big enough to…
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