All Posts By

Doug Klocke

car design, visual communication, are cars getting angry
Something to Say
October 27, 2016

Angry Cars

Last year I was talking to a friend who had just purchased a new Prius — her second one. I asked her how she liked it. “It’s fine. It just…
Read More
herrera_feature
Something to Say
September 21, 2016

Art Worth Waiting For

I recently fell in love with an artist without ever seeing her work. While listening to NPR on a Saturday morning back in early July, I heard Scott Simon say,…
Read More
Auto4N_Feature
Something to Say
August 18, 2016

Too Small For Good Design? Check Under The Hood.

Many people believe that great design is a luxury only big organizations get to enjoy. Sure, Apple, Procter & Gamble, and that mustachioed baseball team downtown are big enough to…
Read More
Contrast in Design. Using Contrast to direct your audience.
Something to Say
July 21, 2016

Made You Look: The Power of Contrast

Attracting a viewer’s attention to the right place is one of the most important jobs of visual communication. To do this right, it’s important to understand the role of contrast,…
Read More
Brand Sentinel
Something to Say
June 23, 2016

Brand Sentinel: The Case of the Confusing Commode

Klocke Design returns to Vendopolis for another exciting adventure of the Brand Sentinel, in… We find our hero slumped on a stool at the end of a bar in a…
Read More
Limits2_Feature
Something to Say
May 17, 2016

Limited Creativity: Part 2

In March, I talked about how limits are far more likely to inspire amazing work than “complete creative freedom.” Today we’ll take this idea one step further by exploring how you…
Read More
Fools_Feature
Something to Say
April 21, 2016

A Fool’s Paradise

It was a typical morning. I was clearing the junk from my email, when a subject line caught my eye: Now, I will sometimes click on a Redbox email just…
Read More
Limits_Feature
Something to Say
March 16, 2016

Limited Creativity

Many people believe the secret to unlocking amazing creativity is to remove all restrictions. The ideal of “complete creative freedom” is seen as the chance to let all our pent-up…
Read More
balance_feature_160203b
Something to Say
February 3, 2016

Keeping Your Balance

As human beings, we love balance. It looks “right,” it feels harmonious, and it makes us comfortable. Too often in design, however, we confuse balance with symmetry. Unfortunately strict symmetry…
Read More